Lender’s short-term priority needs to be developing innovative customer acquisition strategies to maintain and grow market share, as well as improve efficiency to combat a sustained low-interest rate environment. Accenture’s 2016 North America Consumer Digital Banking Survey found that while the digital transformation in a mortgage is well underway, the push to develop personalized customer experiences still dominates the consumer wish list. First, lenders need to deliver experiences to Millennial clients that are convenient, relevant and seamless.
Key Takeaways:
- The relationship between efficiency and customer experience is synergetic, each driving investment dollars to move the other forward.
- More than 40% of consumers surveyed said they would stay loyal to their primary bank if it offered discounts on purchases of interest.
- Lenders need to deliver experiences to Millennial customers that are convenient, relevant and seamless.
“First, lenders need to deliver experiences to Millennial customers that are convenient, relevant and seamless.”
Alliance Credit Counseling
8000 Corporate Center Dr Suite 114
Charlotte, NC 28226
(704-341-1010) / (704-341-1010)